Description

Role Description:

The Regional Sales Manager is tasked with managing distributor accounts (Out To Distributor – OTD) and retailer sales (Out To Retailer – OTR), with a primary focus on driving revenue growth, increasing sales volume, and managing receivables within the assigned region for both CP (Crop Protection) and Seeds platforms.

Key Responsibilities:

1. Revenue Growth and Sales Volume:

   • Develop and implement strategic sales plans to achieve revenue targets and increase market share.
   • Monitor sales performance and adjust strategies as necessary to ensure continuous growth.

2. Account Management:

   • Maintain and strengthen relationships with distributors and retailers to ensure effective sales channels.
   • Negotiate contracts and agreements to maximize profitability and ensure compliance with company policies.

3. Receivables Management:

   • Oversee the collection of receivables to maintain healthy cash flow.
   • Implement credit control measures to minimize risk and ensure timely payments.

4. Demand Generation:

   • Collaborate with the Demand Generation Manager to design and execute campaigns that drive product demand.
   • Ensure that demand generation activities are effectively implemented to stimulate sales.

5. Cross-functional Coordination:

   • Work closely with the Category Manager, Sales team, and Field Science teams to align on strategies and objectives.
   • Ensure the CP/Seed portfolio’s value proposition is clearly communicated and demonstrated to customers.

6. Market Analysis and Reporting:

   • Conduct market analysis to identify trends, opportunities, and competitive threats.
   • Prepare and present regular reports on sales performance, market conditions, and strategic initiatives.

7. Customer Engagement:

   • Engage with key customers to understand their needs and provide tailored solutions.
   • Organize and participate in customer events, field days, and product demonstrations to enhance customer relationships.

Qualifications

Minimum Qualification:

• Minimum Bachelor’s Degree preferably in Agriculture, business or related major.
• Minimum 6-8 years’ Sales/Marketing experience in Ag Industry preferably in Crop Protection business or even outside Ag Industry
• Hands-on experience in directly managing Channel partners/Distributors/Retailers with necessary proof points.
• Hands-on Experience in launching & growing shares of Seed &/or Crop Protection products with necessary proof points.
• Hands-on experience in leading execution of product field demonstration and demand generation plans